Tag: Digital Marketing

3 Things to Check When Buying Used Vehicles

 

When it’s time to make the leap to a new car, buying used vehicles can be a great option for finding a car or truck for a tight budget. Do your research ahead of time, talk to your dealer marketing about your needs, and with their help, you’ll be well on your way to a purchase you can be happy with for years to come.
Whether you are buying a pre-owned vehicle for the first time, or if this is your time in making a switch, purchasing for a certified and trusted pre-owned car or vehicles could be a very smart way in putting you up again on the wide road without putting your budget to harm. When you’re ready to start looking for a new (to you) car, truck, or minivan, do your research ahead of time so that you can pick the best vehicle for your needs and make sure to ask these three questions before heading to the lot:

  1. How will my insurance be affected?

There are many insurance agencies that will offer lower rates for certified pre-owned vehicles that are rated safer on the road than others. When selecting a new car, talk to your insurance agent to see if there are special rates you should know about ahead of time before you purchase a new car. If you’ve been a longtime customer in good standing with your agency, they might also be able to offer you an additional discount. Also, make sure that safety features like airbags, alarm systems, and rearview cameras are factored into your insurance rate, as they may knock your premium down.

  1. What specifics do I need in my car?

There are so many options and things that come standard in certified pre-owned vehicles, that it can be overwhelming to think about when deciding what it is you’re looking for in your next vehicle. Before you go car shopping, though, make a list of “deal breakers” and “nice to haves” so that you can speak with your auto dealer marketing about what you would like to have in a car and what you cannot do without. This can help your dealer pinpoint a curated selection of cars and save you time in your search. Remember to keep things like your family situation, regular commutes, and weather patterns in the back of your mind when deciding what features will be important in your next car or truck.

  1. What is my budget?

Purchasing certified pre-owned vehicles can run the gamut when it comes to prices and searching for the best deal for you may take some time. Make a plan, decide ahead of time what your budget is, and figure out if you will allow for a little wiggle room or if your price is firm. Remember that additional costs down the road like upkeep, oil changes, and new tires will need to be a consideration, so make sure those are part of the budget, too. Always make sure that your budget is in your limit. Check more: http://reverendgadget.com/.

How the Automotive Industry is Staying Ahead of the Curve with Digital Marketing

The automotive business has staked a powerful claim on innovative promoting tactics and the proof is within the sales. High thought purchases sort of a vehicle typically need totally different methods than smaller, happening purchases, however, the trends seen in automotive digital marketing are a unit getting down to ensue in different industries.

Personalization at each flip

One key distinction within the automotive business could be a really customized digital expertise. Several marketers tend to concentrate on customers solely when they reach a degree in their client journey once they are near creating a sale. Automotive, on the opposite hand, nurtures customers from the start of the shoppers’ journeys and creates a customized expertise throughout the client journey. For example, a client could begin the thought stage by visiting associate degree automotive web site to analysis a vehicle.

Thereafter, that specific model of interest then reappears on their Facebook news feed, is served in a very show ad, or enclosed with a special email supply. The automotive business is concentrated on connecting a consumer’s expertise across all of the digital platforms they use that successively helps customers feel additionally engaged throughout multiple bit points. Customers have full-grown to expect that brands deliver messages tailored to their interests, and that is why personalization is therefore necessary.

Cross-Generational promoting

The automotive business has relevancy to audiences from age sixteen to seventy six and beyond–that’s a large age vary and a large array of the way during which audiences could act with the business. That is what makes demographics therefore necessary, notably among the context of personalization. Automotive marketer’s area unit perpetually searching for new ways in which to attach with potential customers, understanding that their digital methods ought to be ever evolving supported their target demographic. For example, think about the distinction between promoting to Baby Boomers and Millennials within the automotive house. Each warrant a powerful digital strategy, however, those methods play out is totally different, and justly, therefore.

About seventy six million Americans will presently be classified as Baby Boomers (born between 1946 and 1964), and three out of four of them use the web, in keeping with bench analysis. This implies that despite stereotypes of associate degree older generation with no interest in or understanding of the digital house, Baby Boomers are literally quite active online–in reality, a 3rd of all on-line and social users determine as Baby Boomers. The key to reaching them lies in understanding their priorities, just like the want for luxury and safety in a very vehicle, and architecting a promoting strategy to achieve them.

CONCLUSION

The thought of a large age varies permits the automotive marketing business to actually make the most of each side of the digital house, personalizing it for his or her audiences in a very means that a narrower scope of demographics might not enable. Whereas not each business is therefore extremely relevant to each demographic underneath the sun, they’ll still learn from the techniques presently getting used by automotive marketers. Ultimately, the automotive business is not only maintaining with promoting trends, it’s setting the trends and different industries area unit taking notice. check this: http://www.automotivesuccessacademy.com

5 Facebook marketing tips for auto dealerships.

Looking for clients that are looking to buy a new vehicle? There is no denying that in the society that we live in that Facebook and social media have a lot of importance when it comes to sales. However, we have to bear in mind that it is a double edged sword and we must use it correctly in order to get the results that we want. Here you can find some of the best tips to get people to traffic your site.

Photos

With something as visually pleasing as cars it becomes almost vital to have photos on the Facebook page. They can be employed to be used as both the cover page art and the profile picture. It is vital that these photos are of the highest quality so that it reflects on the image of the company of being a professional and well put together business.

Videos

Nowadays whenever we are looking to buy something the first thing that we tend to do is try to find video content about the thing. This is why it is important that you have video content on your Facebook page. Not only does it draw in the attention of potential customers but it can be used to inform them about both the company and the cars that are in stock. Whether your customer is looking to buy a new vehicle or a pre-owned vehicle videos are a very important way to keep the customers engaged with your company. More details!

Consistency

A site can have all of the content in the world, and it can be some of the most amazing and high quality content. However, if the page isn’t updated regularly then potential customers will lose interest and very fast. There is nothing more off putting for a customer than going onto a company’s page and seeing that the last post was from two years ago. This screams to the customer that interaction with the customers is one of the company’s last concerns, which it shouldn’t be. If you want to stay relevant in this fast moving business then you have to be consistent with your social media activity.

Calls to action and their importance in automotive marketing

The main goal of the Facebook page is to increase sales and draw more attention to your dealership. This is why it is so important that you include a call to action on your page. A call to action is a button that calls the user to do something, whether it be “book now”, “call” or “contact us”. The main goal here is to get the customer to interact with the page. Any good salesman knows that this is the first step towards making a sale and that is why it is vital to have this on your page.

Get involved

Whilst social media seems to be full of funny content designed to kill time, it can also be a place of very useful content and there is no better way to get known than to interact with people that move within the same circle. If you want to get people to buy cars then comment on things of people that are actively trying to buy new vehicles. Why not follow Voltswagen or BMW and start commenting on some of their content. This will get you known to the people looking at their pages and thus increase traffic to your Facebook page.

 

In conclusion, Facebook plays a vital role in the success of a company and it is for that very reason that it is so important to have a Facebook page for you dealership. But not only do you need a Facebook page, you must be consistent in updating it so that the customers always know about the cars that your dealership has. If you follow all of these tips it will soon become second nature and you will become an expect in automotive marketing. Click here for more information: https://www.forbes.com/sites/forbesagencycouncil/2018/06/28/what-the-three-tiers-of-automotive-marketing-mean-today/#395b50265102

Eight Ways to Use Digital Marketing to Sell More Cars

The automotive industry gets more crowded and harder to stand out in every day. Yet, many dealers fail to use modern marketing techniques in the most effective ways. So here are a few tips on optimizing your online presence.

1. Have a strong digital engagement platform. Most likely your dealer network has tools for dealers to use to help you. They may even give you price cuts on some existing options. For example Chevrolet has a tool called Digital Traffic Generator from Agency 730 that is extremely useful.

2. Make one person responsible for your digital marketing. If you leave your online presence up to a committee it can get overlooked and put on the back burner.

3. While you have your one person who is responsible for your digital marketing, you should also train multiple people on how to use your marketing tools. Your salespeople should view this as a way to expand their skillset and help their career.

4. While most dealerships have a single newsletter that they send to each prospective customer, it’s important to try to personalize some of those newsletters to try to target what a consumer is looking for. For example if you detect that a certain customer is frequently browsing the SUV section of your site you could send them a SUV newsletter and offer via email. Learn more.

5. Make sure your website,emails, and any other content you are creating is designed with mobile in mind. Studies show that more than one third of car buyers searched for information regarding the vehicle they purchased on a mobile device before buying. If they can understand your ad or website when looking at it from their mobile it could very well drive their business away entirely.

6. Keep your website modern and fresh. Basically all of your customers will have visited your website before they come to your dealership in person. It’s incredibly important to make a good first impression here .

7. Use live chat. Prospects on your website are just as interested n buying a vehicle as a customer in your showroom. It is important that you have the ability to interact with them. While you can outsource this to a third party it will be more effective to have some of your staff take shifts keeping up with chat messages. Most of your inquiries will be about pricing and inventory which a third part would not be able to provide but your staff can.

8. If you choose to use text message marketing be careful. New rules require that you have explicit permission to text a customer before messaging them for marketing purposes. However if you can use it properly this method has a much higher response rate than email.

Nowadays consumers do everything online. Make it your business to make sure that your company is ahead of the curve on the digital frontier. If you manage this you will absolutely see a large boost in sales. Check out more: http://www.SecretCarMarketingTactics.com