Tag: buying used vehicles

5 Car Dealership Marketing Ideas you can undertake In-House

Auto dealer marketing remains an important part of any car dealership. If you don’t take marketing seriously, your business could fail and it’s a real possibility. Fortunately, marketing isn’t as difficult as you might think and there are lots of things you can do in-house. So, what are the top five car dealership marketing ideas you can try in-house?

Send Out Flyers and Mail on a Regular Basis

Flyers aren’t the most glamorous marketing ploy but can still be effective, nonetheless. If you want to add another branch of dealer marketing, you could consider flyers and traditional mail. You could do this once a month to drum up more customers. It’s a great way to spread the word and increase visitors.

Create Marketing Videos

Auto dealer marketing is pretty effective with social media. You can create lots of simple marketing videos that’ll advertise your business and products. They could increase your traffic and sales significantly. And, most people can create a simple marketing video. You can create short clips showing certain vehicles or show them around the dealership. There are lots of little things you can do with social media to market the business.

Simple On and Offline Advertisements

There are many different forms of marketing and many of them can be used in your business. Of course, most people choose online advertisements as they believe it’s the only option for them. However, offline ads can be just as effective, especially if you live in a small town or city. You must consider both offline and online marketing. You can advertise locally through radio, television, and through the newspapers; then, you could use Pay-per-Click ads online. Dealer marketing can be varied but effective. More details!

A Basic Website

A lot of businesses still don’t have a website and they’re missing out greatly. Websites can be basic but showcase what your business has to offer. And, it can be a cost-effective way to market the business. Auto dealer marketing has never been simpler with a website. There are lots of website building tools and templates to make the task easier. And, costs can be kept fairly reasonable too if you stick to a budget. It’s a cost-effective way to market the business.

Apply Transfers on Company Cars

One of the best – and simplest – ways to market your business is to apply basic sticker transfers on a company car. For example, ‘Sully’s Showroom – call or visit us’. This is the type of transfer you could see on a vehicle and it is a great way to get the word out. People see the cars as they’re driven around so it’s a great way to spread the word and it’s not overly expensive. Plus, it’s easy to do it in-house. Dealer marketing can be simpler than you think.

Make Auto Dealer Marketing Work for You

Everyone hates the thought of marketing because it appears complicated and very confusing. Fortunately, it can be made easier and there are lots of things you can do in-house. That’s useful if you have a limited budget or just want to handle some of the marketing side personally. You could try some of the steps above and they might help your business. Of course, you can still hire a professional but there are some auto dealer marketing techniques you can keep in-house. Click here for more information: http://reverendgadget.com/may20-marketing-ideas-for-selling-cars/

3 Things to Check When Buying Used Vehicles

 

When it’s time to make the leap to a new car, buying used vehicles can be a great option for finding a car or truck for a tight budget. Do your research ahead of time, talk to your dealer marketing about your needs, and with their help, you’ll be well on your way to a purchase you can be happy with for years to come.
Whether you are buying a pre-owned vehicle for the first time, or if this is your time in making a switch, purchasing for a certified and trusted pre-owned car or vehicles could be a very smart way in putting you up again on the wide road without putting your budget to harm. When you’re ready to start looking for a new (to you) car, truck, or minivan, do your research ahead of time so that you can pick the best vehicle for your needs and make sure to ask these three questions before heading to the lot:

  1. How will my insurance be affected?

There are many insurance agencies that will offer lower rates for certified pre-owned vehicles that are rated safer on the road than others. When selecting a new car, talk to your insurance agent to see if there are special rates you should know about ahead of time before you purchase a new car. If you’ve been a longtime customer in good standing with your agency, they might also be able to offer you an additional discount. Also, make sure that safety features like airbags, alarm systems, and rearview cameras are factored into your insurance rate, as they may knock your premium down.

  1. What specifics do I need in my car?

There are so many options and things that come standard in certified pre-owned vehicles, that it can be overwhelming to think about when deciding what it is you’re looking for in your next vehicle. Before you go car shopping, though, make a list of “deal breakers” and “nice to haves” so that you can speak with your auto dealer marketing about what you would like to have in a car and what you cannot do without. This can help your dealer pinpoint a curated selection of cars and save you time in your search. Remember to keep things like your family situation, regular commutes, and weather patterns in the back of your mind when deciding what features will be important in your next car or truck.

  1. What is my budget?

Purchasing certified pre-owned vehicles can run the gamut when it comes to prices and searching for the best deal for you may take some time. Make a plan, decide ahead of time what your budget is, and figure out if you will allow for a little wiggle room or if your price is firm. Remember that additional costs down the road like upkeep, oil changes, and new tires will need to be a consideration, so make sure those are part of the budget, too. Always make sure that your budget is in your limit. Check more: http://reverendgadget.com/.