5 Facebook marketing tips for auto dealerships.

Looking for clients that are looking to buy a new vehicle? There is no denying that in the society that we live in that Facebook and social media have a lot of importance when it comes to sales. However, we have to bear in mind that it is a double edged sword and we must use it correctly in order to get the results that we want. Here you can find some of the best tips to get people to traffic your site.

Photos

With something as visually pleasing as cars it becomes almost vital to have photos on the Facebook page. They can be employed to be used as both the cover page art and the profile picture. It is vital that these photos are of the highest quality so that it reflects on the image of the company of being a professional and well put together business.

Videos

Nowadays whenever we are looking to buy something the first thing that we tend to do is try to find video content about the thing. This is why it is important that you have video content on your Facebook page. Not only does it draw in the attention of potential customers but it can be used to inform them about both the company and the cars that are in stock. Whether your customer is looking to buy a new vehicle or a pre-owned vehicle videos are a very important way to keep the customers engaged with your company. More details!

Consistency

A site can have all of the content in the world, and it can be some of the most amazing and high quality content. However, if the page isn’t updated regularly then potential customers will lose interest and very fast. There is nothing more off putting for a customer than going onto a company’s page and seeing that the last post was from two years ago. This screams to the customer that interaction with the customers is one of the company’s last concerns, which it shouldn’t be. If you want to stay relevant in this fast moving business then you have to be consistent with your social media activity.

Calls to action and their importance in automotive marketing

The main goal of the Facebook page is to increase sales and draw more attention to your dealership. This is why it is so important that you include a call to action on your page. A call to action is a button that calls the user to do something, whether it be “book now”, “call” or “contact us”. The main goal here is to get the customer to interact with the page. Any good salesman knows that this is the first step towards making a sale and that is why it is vital to have this on your page.

Get involved

Whilst social media seems to be full of funny content designed to kill time, it can also be a place of very useful content and there is no better way to get known than to interact with people that move within the same circle. If you want to get people to buy cars then comment on things of people that are actively trying to buy new vehicles. Why not follow Voltswagen or BMW and start commenting on some of their content. This will get you known to the people looking at their pages and thus increase traffic to your Facebook page.

 

In conclusion, Facebook plays a vital role in the success of a company and it is for that very reason that it is so important to have a Facebook page for you dealership. But not only do you need a Facebook page, you must be consistent in updating it so that the customers always know about the cars that your dealership has. If you follow all of these tips it will soon become second nature and you will become an expect in automotive marketing. Click here for more information: https://www.forbes.com/sites/forbesagencycouncil/2018/06/28/what-the-three-tiers-of-automotive-marketing-mean-today/#395b50265102

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